NFL SUNDAY TICKET | NEW HOME
Client: NFL Network
My Role: Concept Development, Writer
Work: Scripting Broadcast Commercial
Overview: I was tasked with coming up with concepts and scripts that drive awareness to consumers now that NFL Sunday Ticket has a new home exclusively available on YouTube and YouTube TV.
Challenge: Being the first year Sunday Ticket is being carried on YouTube/YouTube TV, I needed to simultaneously educate and entice both casual and diehard fans to sign up for the product on a new service, without taking “shots” at former home DirecTV. With the spot intended to be only :15, there was a lot of information to cram in a short time frame.
Approach: I really focused on the concept of “moving” when generating concepts, and also brainstormed popular music tracks with lyrics about moving that could catch viewers’ attention (looking at you Bust a Move and I Like To Move It). Check out some of my favorite options presented to the client.
Concept 01: Monolith
We open on a light slowly unveiling a monolithic object which is revealed to be the NFL Sunday Ticket / YouTube logo. Then cue gameplay montage featuring multiple teams. (Reference: 2001 A Space Odyssey)
VO: IT’S THE DAWNING OF A NEW ERA.
VO: NFL SUNDAY TICKET IS MOVING TO YOUTUBE (TV)!
WATCH EVERY OUT-OF-MARKET SUNDAY AFTERNOON GAME.
SIGN UP TODAY AND GET $50 DOLLARS OFF.
GFX: YOUR FAVORITE TEAMS. EVERY SUNDAY AFTERNOON.
https://tv.youtube.com/learn/nflsundayticket/ (QR code)
Concept 02: Biggest Offseason Move
We feature shots of big names who landed with new teams in the offseason. (Rodgers, Ramsey, Bryce, etc)
VO: THE BIGGEST MOVE OF THE OFFSEASON
WASN’T RODGERS. IT WASN’T RAMSEY. IT WASN’T TRADING FOR #1.
IT WAS SUNDAY TICKET TO YOUTUBE.
SIGN UP TODAY AND GET $50 DOLLARS OFF.
GFX: YOUR FAVORITE TEAMS. EVERY SUNDAY AFTERNOON.
https://tv.youtube.com/learn/nflsundayticket/ (QR code)
Additional Copy Exploration
Sundays are all about you.
Sundays were made for you.
Sunday Ticket’s stream destination.
Sunday Ticket on YouTube proves streams do come true.
A whole new way to Sunday.
Same day. New way.
32 ways to Sunday // All 32 teams. All season long. Only one place.
Best fumble recovery ever.
Best offseason pickup ever.
The NFL. YouTube. No satellite required.
New season. New home. Same great experience.
New home. Still in football heaven.
The hottest free agent of the offseason is off the market.