NFL Network 2022 Live Games

Produced at: Radley Studios

Client: NFL Network

My Role: Writer, Producer

Work: Broadcast Promo Campaign, Social Videos, Digital Banners

Overview: Aside from maybe Google, Apple, and Amazon, the NFL carries the most powerful brand in the country. Millions tune-in to watch games every week. Each year, NFL Network has a slate of exclusive games you can only catch on the network. I teamed up with Radley to write and produce broadcast promos, social videos, and digital banners throughout the 2022 season.

Challenge: Lots of people watch the NFL on CBS, NBC, Fox and ESPN, but NFL Network doesn’t carry as many games during the season, so we had to make it clear to audiences these matchups could only be found in one place. Throw in uncertain game statuses and injury replacements for extra headache, but planning ahead works wonders.

Approach: NFL Network lives and breathes the game, but at the end of the day, football is still a game, and the NFL is stuffed to the brim with colorful personalities. We focused on personality, excitement and intensity to create fun spots with a clear and direct message: you simply cannot miss these games. Check out a few of my favorite finished products from the 2022 season.