DISNEY+ HULU BUNDLE
Client: Disney+
My Role: Script Development, Copywriter
Work: Copy Exploration for Broadcast Commercial
Overview: Disney+ and Hulu were drumming up a new 2023 Q4 bundle spot to raise awareness for a streaming combo deal under the umbrella of “better together.” The big idea was to juxtapose content from both properties. The client had already started a script, and my role was to explore some additional fun and punchy copy based on an updated list of approved titles.
Challenge: There were a lot of titles to choose from, but the real battle was figuring out new title pairs that made sense back to back, especially given that Disney+ has a lot more family content vs. Hulu’s more mature library.
Approach: I started out going title by title to see what I could come up with, then I started generating combos, primarily using rhyming words, alliteration, clever opposites, and turns of phrase. Check out my exploration and then take a peek at what made air.
COPY EXPLORATION
Polar Opposites (Elemental) and Solar Opposites
Polar Opposites (Elemental) and them too (White Men Can’t Jump)
Body Swappers (Freaky Friday) and Black Op-pers (Archer)
Wave Riders (Moana) and Football Club Revivers (Wrexham)
Twin Schemers (Parent Trap) and Big Dreamers (Flamin’ Hot)
Demigods (Percy Jackson) and Nimrods (Always Sunny)
Indy (Dial of Destiny) and Bendy (Bender/Futurama)
Hater of Snakes (Raiders of Lost Ark) and Big Pharma Fakes (The Drop Out)
Dynamic Duo (Falcon and Winter Soldier) and True Crime Trio (Only Murders)
Treasure Hunters (National Treasure) and Predator Hunters (Prey)
NPC Guy (Free Guy) and That Fry Guy (Futurama)
See how she Hulks (She Hulk)...and How They Run. (See How They Run)
Big-hearted Bots (Big Hero) and A.I. Adversaries (Creator)
Rebel Heroes (Andor) and Rebellious Handmaids (Handmaid's Tale)
Swashbucklers (Princess Bride) and Bloodsuckers (What We Do)
Rubber Wifers (Incredibles) and Van Lifers (Nomadland)
Monsters are in your closet (Monsters Inc) and The Boogeyman is real
Fat Thor (Love and Thunder) and Fine Diners (The Menu)
Archery Masters (Hawkeye) and Mean Street Ballers (White Men Can’t Jump)
Web Slingers (Far From Home) and Folk Singers (Banshees)
Wild Rides (Jungle Cruise) and Swimaway Brides (Black Cake)
Mixtape Makers (Guardians) and Pharmaceutical Fakers (Dropout)
Immortal Mercenaries (Deadpool) and Mortal Enemies (Quiz Lady)
Fallen Kings (Wakanda Forever) and Beauty Queens (Little Miss Sunshine)
Little Mermaids and Little Miss Sunshines
Mermaids… and Handmaids
Singing Mermaids and Savage Handmaids
Full Time Travelers (Nomadland) and Space Time Travelers (Loki)
Secret Invasions… and not-so-secret ones (No One Will Save You)
She will save you (Captain Marvel)... actually, no one will (No One Will Save You)
Jungle Cruisers and Sore Losers (White Men Can’t Jump)
Bayou Hoppers (Princess & Frog) and Shop-Til-They-Droppers (Kardashians)
Kitchen Pest (Ratatouille) and Simply the Best (The Menu)
Old Flames (Jane, Love and Thunder) and New Ones (Flamin’ Hot)
Unsung Heroes (Wreck it Ralph) and Double-0 Zeroes (Archer)
Princess in Distress (Tangled) and Piping Hot Mess (Vacation Friends 2)
Tough Mutts (Lady & Tramp) and Pageant Struts (Little Miss Sunshine)
Jedi Masters (Obi Won) and Murder Podcasters (Only Murders)
Mother-to-Be (AHS Delicate) and Baby Yoda (Mandalorian)
Suburban Couple (WandaVision) and Messed-Up Throuples (Handmaid’s Tale)
VIDEO: Coming Soon