Produced at: Radley Studios

Client: Nat Geo

My Role: Writer, Producer

Work: TCA Trailer, Social Videos

Overview: In advance of a TCA screening, I worked with Nat Geo and Radley to create a trailer for their new show featuring LA dog trainer Matt Beisner, who rehabs dogs (and owners) with particularly aggressive behavior.

Challenge: There’s a few other dog trainer shows out there, so we had to lean on Matt’s unique story to separate it from the pack. We were then asked to cut the trailer down into a :30 promo, which is not a lot of time to get in Matt’s backstory and set up the premise of the show.

Approach: We utilized a couple pieces of music, with an intense intro to hook the viewer, and a build to an uplifting and hopeful ending, much like the cases in the series itself. Matt does a really good job figuring out why troubled dogs behave the way they do so he can better help their owners get them on the straight and narrow, which comes across well in the trailer above.