Produced at: Stun Creative / Known

Client: Starz

My Role: Writer

Work: Broadcast Ads

Overview: For the launch of the new ‘anytime, anywhere’ Starz Play app, I came up with the concept of a play button in everyday settings that manifest different show-inspired characters, reinforcing the idea that you can easily access a variety of different content wherever you happen to be.

Challenge: In the early days, Starz didn’t have a ton of instantly recognizable hit shows. They wanted to feature Da Vinci’s Demons and Black Sails, so I had to think of a way to represent the shows without access to the actual talent.

Result: After further development, Stun Creative shot one spot set in a gym and another in an office break room. They turned out quirky, light-hearted, and a little weird… in a good way.

Produced at: Radley Studios

Client: Starz

My Role: Writer/Producer

Work: Broadcast Promo

Overview: Years later, I teamed up with Starz once more and wrote a script to promote their family-friendly movie collection in Q2 of 2020. I supervised an editor to create a fun toe-tapping promo.