Dr. Pol Season 17 Launch Promo

Produced at: Radley Studios

Client: Nat Geo Wild

My Role: Writer, Producer

Work: Broadcast Promo Campaign

Overview: After 16 successful seasons, Dr. Pol was returning for a 17th; I partnered with the Radley crew to come up with a fresh spin on a launch spot to alert the masses.

Challenge: With 16 seasons in the books, you can start to feel like everything has been done as far as launch spots go.

Approach: We dug deep into the well and the network liked the idea of an original song. I helped develop the lyrics and when walking my dog one day, the tune of Ride of the Valkyries struck me like divine lighting. It was the perfect backdrop that felt big but not too serious in the context of a Michigan vet. I directed the voiceover artist to get the tone just right, and we layered the takes to make it sound like a sweet symphony.